Bad Bunny will headline the Super Bowl LX halftime show on February 8, 2026, marking a historic moment as one of the world’s most dominant musical acts takes football’s biggest stage. The announcement follows a period of unprecedented achievement for the Puerto Rican artist, including winning the 2026 Grammy Award for Album of the Year—a first for a Latin music act—and securing Spotify’s global top spot for a fourth consecutive year in 2025 with 19.8 billion streams.
This milestone reflects Bad Bunny’s (Benito Martínez) transformation from a reggaetón star into a global pop culture figure. Throughout his career, he has consistently centered his Puerto Rican identity even as his audience expanded worldwide. His recent critique of U.S. immigration enforcement during the Grammy Awards underscored this commitment, situating his artistic platform within broader socio-political conversations.
The 31-year-old artist’s catalog, which blends reggaetón, trap, Latin pop, and traditional island genres like salsa and plena, offers a rich foundation for the 13-minute performance. His set is expected to highlight both his commercial hits and deeper cultural references, navigating a path between stadium-sized anthems and artistic heritage.
Bad Bunny’s ascent has repeatedly broken industry barriers. His 2022 album “Un Verano Sin Ti” became the first all-Spanish project to be the most-streamed globally in a single year. Tracks like “Tití Me Preguntó” and “DÁKITI” have topped international charts, while collaborations such as “I Like It” with Cardi B and J Balvin have cemented his crossover appeal.
The selection of a Spanish-language, Puerto Rican artist for the Super Bowl halftime show carries significant cultural weight. It signals the ongoing integration of Latin music into the mainstream U.S. entertainment landscape and provides a platform for representation at a scale traditionally reserved for Anglo-American pop and rock acts. His performance is anticipated to feature a blend of high-energy perreo tracks, sonic experiments, and potential tributes to Puerto Rican musical traditions, possibly including elements from his Grammy-winning album “Debí Tirar Más Fotos.”
As preparations begin, all eyes will be on how Bad Bunny curates this global moment—balancing his signature sound with the vast, diverse audience of the Super Bowl. The show represents both a culmination of his commercial dominance and an assertion of Latinidad on one of America’s most visible stages.
