E-Money berates Cater Efe over gifted car destroyed

Nigerian businessman and philanthropist Emeka Okonkwo, widely known as E-Money, has publicly reprimanded popular streamer Cater Efe for deliberately destroying a vehicle Okonkwo had gifted him, during a widely viewed livestream stunt. The incident, which involved fellow streamer Peller, has sparked discussion about content boundaries in Nigeria’s burgeoning digital entertainment space.

According to reports, the destructive act occurred during a joint livestream on Saturday. Cater Efe and Peller participated in a pre-arranged segment where they damaged each other’s cars, a spectacle that quickly drew criticism from viewers who deemed the wastefulness excessive, particularly given the vehicle’s recent status as a gift. The car in question had been presented by Okonkwo to Cater Efe in recognition of his creative work.

The following day, Sunday, Cater Efe and Peller visited Okonkwo. During this meeting, a clip from their livestream captured Okonkwo expressing his disapproval directly to the pair. He stated his disappointment that the car was destroyed in less than 24 hours after he had gifted it. “I gave you the car because I appreciate what you’re doing,” Okonkwo was heard saying. “You went overboard by destroying the car. You know, a lot of people were watching you.” While he acknowledged the act was a mistake and offered forgiveness, he sternly warned, “But it should not happen again.”

Okonkwo, a prominent figure in Nigerian business and social circles, is known for his public acts of generosity towards young creatives and entertainers. His reaction highlights a growing tension between viral content creation and social responsibility, particularly when high-value gifts from patrons are involved. The stunt has been widely condemned on social media platforms, with many arguing that such displays promote gratuitous destruction and poor financial stewardship.

The incident underscores the powerful influence streamers hold in engaging Nigeria’s massive youth audience and the potential fallout when content is perceived as irresponsible. For media watchers, the episode serves as a case study in the ethics of influencer marketing and the unspoken agreements between benefactors and content creators in the digital economy. Okonkwo’s public admonishment, delivered with a mix of forgiveness and finality, signals a clear boundary from a key patron regarding the treatment of his support. The long-term impact on the reputations of the streamers involved and on such destructive ‘prank’ genres remains to be seen.