Wale Adenuga Rebuts Papa Ajasco Exploitation Claims

Nigerian Filmmaker Denies Exploitation Claims by ‘Papa Ajasco’ Actor

Wale Adenuga, the veteran Nigerian producer behind the iconic comedy series Papa Ajasco and Company, has publicly denied allegations of financial neglect and exploitation made by lead actor Abiodun Ayoyinka.

The dispute emerged following an interview where Ayoyinka, who portrays the titular character Papa Ajasco, claimed that the trademark on the role restricts his ability to secure other commercial opportunities. In a formal statement, Adenuga, chairman of Wale Adenuga Productions (WAP), categorically dismissed these narratives as “entirely false and misleading.”

Adenuga stated his initial reaction to Ayoyinka’s viral video was surprise, interpreting it as the actor successfully monetizing the character independently through social media. “I am happy for him, as his money-making strategy using social media has apparently worked for him,” he said.

While praising Ayoyinka’s talent and long-standing contribution, Adenuga emphasized that the “Papa Ajasco” brand is legally protected intellectual property. He clarified that the actor is not barred from other work but must seek formal approval from WAP for any commercial use of the character’s name or likeness, describing this as a necessary measure for brand protection.

The producer provided contextual background, noting Ayoyinka is a retired Lagos State civil servant of over 30 years. Adenuga asserted the actor has received significant incentives, including the use of multiple company-provided vehicles over the years—a Mercedes-Benz among them—and questioned claims of financial hardship by asking about investments from his pension and gratuity.

Addressing the show’s production structure, Adenuga explained that principal cast members, including Ayoyinka, are required on set for approximately six weeks annually. During this period, the company records enough episodes to broadcast for a full year, a schedule he said affords actors ample time for other pursuits. He noted that other cast members, such as the actor playing Pa James, successfully undertake independent roles.

Reaffirming WAP’s reputation, Adenuga stated the organization adheres to industry-standard compensation and meets all financial obligations promptly. He concluded that any suggestion of financial abandonment by the company remains categorically untrue.

The long-running series, a staple of Nigerian television, has cultivated a beloved brand over decades. This public rebuttal underscores the complex relationship between intellectual property rights and performers’ economic activities in Nigeria’s entertainment industry. The outcome of this disagreement may influence future contracts and brand management strategies within Nollywood.

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