Clubs agree to withdraw gambling sponsorship from the front of their matchday shirts, the first UK sports league to do so
Premier League clubs have today collectively agreed to withdraw gambling sponsorship from the front of clubs’ matchday shirts, becoming the first sports league in the UK to take such a measure voluntarily in order to reduce gambling advertising.The announcement follows an extensive consultation involving the League, its clubs and the Department for Culture, Media and Sport as part of the Government’s ongoing review of current gambling legislation.
The Premier League is also working with other sports on the development of a new code for responsible gambling sponsorship.
To assist clubs with their transition away from shirt-front gambling sponsorship, the collective agreement will begin at the end of the 2025/26 season.
There are eight Premier League clubs with gambling companies as shirt-front sponsors, with an estimated value of £60m each year.
1. Bournemouth – Dafabet (online bookmaker)
2. Brentford – Hollywoodbets (online gambling firm)
3. Everton – Stake (online crypto casino and sports betting platform)
4. Fulham – W88 (betting firm)
5. Leeds – SBOTOP (sports betting firm)
6. Newcastle – Fun88 (online sportsbook and casino)
7. Southampton – Sportsbet (online gambling company)
8. West Ham – Betway (online gambling firm)
