Nigerian Afrobeats sensation, Ruger, has recently revealed that it was popular Instagram personality, Tunde Ednut, who played a pivotal role in discovering his musical talent. The singer expressed his gratitude to Ednut for introducing him to D’Prince, ultimately leading to his signing with the renowned record label, Jonzing World.
Ruger made this disclosure through his Instagram story shortly after parting ways with Jonzing World to establish his own record label, Blown Boy Entertainment. In his statement, he acknowledged Tunde Ednut as the initial figure who recognized his potential before facilitating his connection with D’Prince, referring to Ednut as the “king maker.”
This revelation sheds light on the critical role played by influencers in shaping the careers of emerging artists within the vibrant Nigerian music industry. Ruger’s acknowledgment of Tunde Ednut’s impact serves as a testament to the power of social media in discovering and promoting new talents in the ever-evolving world of Afrobeats.
