YouTube Partners with Raha Fest to Host Ayra Starr’s First Live Concert in Nairobi
In an exciting move, YouTube has teamed up with Raha Fest, a renowned creative industry in Kenya, to bring Ayra Starr’s first YouTube live concert to the vibrant city of Nairobi. This electrifying performance promises to showcase the Nigerian singer’s incredible talent to a global audience.
According to Addy Awofisayo, Head of Music Sub-Saharan Africa at YouTube, the platform has witnessed tremendous growth in African music, and this concert is a continuation of that journey. “YouTube has always been a major force in promoting African music to the world,” she stated. “More than 70 per cent of watch time on content produced by channels in Nigeria comes from outside of Nigeria, showcasing how YouTube has provided a global audience for African music.”
Nairobi, with its deep roots in African culture and a youth population that adores Ayra Starr, has been chosen as the perfect setting for this special event. The city’s vibrant music scene will provide a fitting backdrop for Ayra Starr’s first YouTube Live concert, which will offer fans an intimate experience. The singer will perform new tracks from her album “The Year I Turned 21” alongside other fan favourites.
The event will be livestreamed on YouTube, making it accessible to audiences worldwide. Fans, affectionately known as ‘Mobstarrs,’ will have the opportunity to engage directly with Ayra Starr through the “Woman Commando” YouTube Shorts challenge. This will allow them to create and share their own interpretations of her hit single, with exclusive behind-the-scenes content set to be captured and shared on YouTube.
Raha Fest’s CEO, Ashleigh Ali, expressed pride in partnering with YouTube to present this unforgettable music experience with Ayra Starr. “By merging Kenya’s bustling creative scene with global acts, this partnership is fostering a cultural exchange and positioning Kenya as a global destination for tourism and entertainment,” she said.
This concert marks another milestone in YouTube’s efforts to amplify the voices of African artists and promote their music to a global audience. With Ayra Starr’s talent and Nairobi’s vibrant atmosphere, this event promises to be an unforgettable experience for music fans around the world.
