Nigerian record label TunesBid has initiated legal proceedings against rising Afrobeat artist Ayodele Maff, widely known as Ayo Maff, over allegations of breaching an exclusive recording contract. In a public statement shared on Instagram, the company accused the singer and his management of violating terms agreed upon in December 2023, including claims of fraudulent activity tied to a separate, undisclosed deal.
According to the label, it fully financed the production and promotion of three singles by Maff—Street Anthem, Dealer, and 7 Days—within the first seven months of their partnership. TunesBid also facilitated a distribution agreement with global music distributor Empire, amplifying the artist’s reach across digital platforms. However, the company alleges that Maff and his team engaged in “dishonourable” negotiations with external parties, undermining their contractual obligations. “The artist and his management conspired to defraud TunesBid by entering into another contract without authorization,” the statement read, naming OceansTreasure Limited and members of Maff’s legal team as parties to the original agreement.
The label emphasized that the singer remains legally bound to their December 2023 contract and issued a stern warning to event organizers, promoters, and entertainment entities collaborating with Maff. “Any further engagements with the artist without TunesBid’s consent will result in immediate legal action,” the post stated. A public link to the agreement and related documents was included in the social media announcement, though Maff has yet to publicly address the allegations.
Legal experts note that disputes over exclusivity clauses and funding obligations are common in the music industry, particularly as emerging artists navigate complex contractual landscapes. TunesBid’s decision to publicize the conflict underscores its bid to control the narrative and deter third parties from working with the artist. Empire Distribution, a U.S.-based company with ties to major artists like Tyla and Fireboy DML, has not commented on whether the dispute affects its distribution arrangement with Maff.
As of press time, neither OceansTreasure Limited nor Maff’s representatives have issued a response. The case highlights ongoing tensions between labels seeking to protect investments and artists pursuing creative and financial independence. Industry observers await further developments, including potential court filings or negotiations to resolve the standoff.
