BBNaija winner Imisi clears air on pity strategy claims

Big Brother Naija Season 10 winner, Opeyemi Ayanwale, also known as Imisi, has addressed speculation surrounding her strategy during the reality show. In a recent interview with Arise TV, the 23-year-old clarified that she did not adopt a pity strategy to gain public sympathy and secure votes.

Imisi explained that her preparation time for the show was limited, having received her acceptance email just a few days before the start of the program. She stated that she packed her belongings quickly, without much planning, and brought the costumes she had with her at the time to her sister for assistance. According to Imisi, her wardrobe choices on the show reflected her real-life style, and there was no calculated approach to her appearance.

Imisi’s victory in Big Brother Naija Season 10, tagged 10/10, was announced on Sunday, October 5, 2025, with the grand prize of N150 million. Her win has sparked discussion about her approach during the show, with some speculating that she employed a pity strategy to gain an advantage. However, Imisi maintains that her actions were genuine and not intended to manipulate public opinion.

The reality star’s response aims to set the record straight and provide context to her experiences during the show. By sharing her story, Imisi offers insight into the challenges of participating in a high-pressure reality program with limited preparation time. As the winner of Big Brother Naija Season 10, Imisi’s perspective sheds light on the complexities of the show and the strategies employed by contestants to succeed.

The Big Brother Naija franchise has gained significant popularity in Nigeria and internationally, with each season attracting a large following and sparking conversation about the contestants and their approaches. Imisi’s win has contributed to the show’s ongoing success, and her comments provide a unique perspective on the realities of participating in a reality TV program. With her victory, Imisi has become a notable figure in Nigerian entertainment, and her response to speculation surrounding her strategy has sparked further discussion about the show and its contestants.