Burna Boy’s “I Told Them” tour has reached a historic milestone, becoming the highest‑grossing tour ever by an African artist. According to a tour‑monitoring platform, the Nigerian singer generated $30.5 million from 302,801 tickets sold across 22 shows in Europe and North America. A record‑breaking concert at London Stadium, where he performed to 58,973 fans, contributed $6.147 million and set a new benchmark for the highest‑grossing African concert in history.
The tour’s revenue breaks down to $15.19 million from 152,378 tickets sold at 16 North American shows, and $15.27 million from 150,423 tickets sold at six European shows, underscoring Burna Boy’s broad appeal across regions. In the wider music industry, high‑grossing tours are typically dominated by global superstars; for example, Taylor Swift’s “Eras” tour remains the all‑time leader with $2 billion from 149 shows over 21 months, more than doubling the previous record held by Elton John’s “Farewell Yellow Brick Road” tour.
Burna Boy’s achievement highlights the growing international recognition of African music and his own popularity. As the industry evolves, this milestone may influence the trajectory of African artists on the world stage. With the success of the “I Told Them” tour, Burna Boy has cemented his status as a leading figure in African music, paving the way for future generations to break into the global market.
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