Nigerian businessman and philanthropist Emeka Okoye, widely known as E-Money, has unfollowed digital creator Carter Efe on social media following an incident where a vehicle previously gifted by E-Money was damaged.
The action occurred on Saturday, hours after a widely shared video depicted Carter Efe engaged in a physical altercation with another TikTok personality, Peller, during a live stream. The confrontation reportedly resulted in both parties damaging each other’s vehicles, including the car E-Money had presented to Carter Efe.
E-Money’s gift of automobiles was part of a publicised birthday celebration days earlier, where he provided cars to several Nigerians, including Carter Efe and Nollywood actor Chinedu Ikedieze, popularly known as Aki. The specific vehicle given to Carter Efe was visibly harmed in the viral footage, which showed the two streamers smashing each other’s windshields with stones.
The video quickly sparked extensive discussion across Nigerian social media platforms. Many users criticised E-Money for the initial gift, arguing the gesture was misplaced given Carter Efe’s conduct. In direct response to the circulation of the damage footage and the ensuing public discourse, E-Money removed Carter Efe from his list of followed accounts on Instagram.
E-Money is a prominent entrepreneur with interests in real estate, entertainment, and energy. Carter Efe is a comedian and content creator known for viral skits. Peller is another established streamer within the same digital entertainment ecosystem. The incident highlights the volatile nature of influencer interactions and the immediate public accountability that can follow high-profile gifts.
The unfollowing signifies a public disassociation by E-Money from Carter Efe. It underscores how social media actions by recipients of celebrity generosity can rapidly influence donor relationships. The episode continues to fuel debate on the expectations and responsibilities tied to public philanthropy in Nigeria’s digital content space. No further official statements from either party have been released.
