Tinubu Pushes New Nigerian Ambassadors to Attract Investment

ABUJA — President Bola Tinubu, speaking at an induction programme for Nigeria’s newly appointed ambassadors and high commissioners, called for an aggressive push to attract foreign investment, deepen strategic partnerships and reshape the country’s global image.

The remarks, delivered through Yomi Odunuga, Special Adviser on Media and Publicity to Secretary to the Government of the Federation (SGF) George Akume, were made on Monday in Abuja as the envoys began a training course organised by the Ministry of Foreign Affairs.

Tin Tinche. In his address, the president said the appointments reflected the administration’s confidence in the diplomats’ ability to advance Nigeria’s interests abroad. He noted that the international system is undergoing rapid change due to shifting geopolitics, economic volatility, technological disruption, climate challenges and emerging security threats, making the role of diplomats more critical than ever.

“The international system is evolving rapidly. We must be prepared to meet these challenges by focusing on how best to protect and promote Nigeria’s national interest,” Tinubu said.

He urged the envoys to adopt a modern, results‑oriented approach that blends traditional diplomatic practice with digital engagement, public diplomacy and strategic communication. Emphasising the need to tell Nigeria’s story convincingly, Tinubu highlighted the achievements of his “Renewed Hope Agenda” and the importance of projecting them abroad.

The president also stressed the need for proactive and innovative partnership‑building, trade promotion and the attraction of foreign direct investment and technology. Safeguarding the welfare of Nigerians in the diaspora, he added, must remain a top priority.

A key part of the briefing was the announcement of a revised foreign‑policy framework, the “4D Doctrine”. Previously anchored on Democracy, Development, Demography and Diaspora, the order has been changed to Demography, Development, Diaspora and Democracy. Tinubu said the re‑ordering places Nigerians at the centre of foreign policy and aims to ensure that international engagements yield tangible benefits for citizens.

Professionalism, integrity and patriotism were highlighted as essential qualities for diplomatic service. Tinubu reminded the envoys that they serve not only as government representatives but also as custodians of Nigeria’s image abroad. He called for accountability, urging missions to be result‑driven, prudent in resource management and guided by clear, measurable goals that contribute to economic growth and national development.

The induction programme, designed to equip the new ambassadors and high commissioners with the knowledge and skills needed for effective diplomacy in a changing world, was praised by the president. He commended the National Assembly for the swift confirmation of the nominees and urged the envoys to justify the confidence placed in them.

“You have a special responsibility in helping to reposition Nigeria in global affairs. The world is watching,” Tinubu concluded.