In a groundbreaking collaboration with the Bill and Melinda Gates Foundation, Nigerian director Tope Oshin, known for her work on “Fifty,” led a team of five female filmmakers from around the world to create a series of short films as part of the anthology “In Bloom.” Launched in March in partnership with Paramount, the project aims to champion new voices and spark conversations to address systemic injustices in support of the UN’s Sustainable Development Goal Number 5: Gender Equality.
“It was crucial that these stories were told by women and individuals who are passionate about and understand the cause,” Oshin emphasized. “You cannot truly be part of a movement if you do not comprehend the struggle or care about it.”
The films explore various issues related to gender equity, including menstrual care, unpaid labor, HIV, and gender equality. Through “In Bloom,” a bold exploration into the experiences of women in society sheds light on how women navigate oppressive structures that have long dictated societal norms.
One of the films, “Afefe,” directed by Dolapo ‘LowlaDee’ Adeleke, follows the story of Simi, played by Folu Storms, a beautician whose life is upended when she is forced to become the primary caregiver for her mother-in-law without her consent. Storms highlighted the relatability of Simi’s character, emphasizing the lack of agency many women face in making life-altering decisions.
The MTV Staying Alive Foundation, known for projects like “MTV Shuga,” has utilized initiatives like “In Bloom” to address a range of issues such as sexual health, family planning, HIV/AIDS, gender-based violence, substance abuse, and mental health. Wame Jallow, the foundation’s executive director, stressed the importance of dismantling gender inequities to achieve Sustainable Goal Number 5 and promote gender equality.
“In Bloom” arrives at a critical juncture, as regions grapple with issues like female genital mutilation. The project’s daring themes aim to spark public conversations and challenge societal norms that silence women on topics like reproductive health, mental health, and unpaid labor.
The team behind “In Bloom” hopes to provoke introspection and accountability among viewers, encouraging both men and women to reflect on societal expectations and gender dynamics. Oshin emphasized the importance of recognizing the agency of all individuals, regardless of gender, in shaping a more equitable world.
As the project garners attention and sparks discussions, the creators envision a future where open and honest conversations about gender challenges become normalized. Success, for Oshin, lies in the simple act of engaging in dialogue and raising awareness about these critical issues.
Through “In Bloom,” these filmmakers are not just telling stories—they are igniting a movement for change and empowerment, one conversation at a time.
