Google Unveils New Features to Enhance User Experience and Security at Google for India 2024 Event
Google announced a range of new features for its apps and services at its Google for India 2024 event in Delhi. The company made significant improvements to Google Pay, introducing support for personal and gold loans, and showcased innovative health-related features developed in partnership with the health sector.
One of the notable updates is the ability for users to access personal loans worth up to Rs. 5 lakh and gold loans worth Rs. 50 lakh. Google also partnered with Aditya Birla Capital Finance and Muthoot Finance to offer users a seamless borrowing experience. Additionally, the company improved its search experience, enabling customers to reach businesses directly via WhatsApp and providing real-time alerts for flooding and fog on Google Maps.
Google’s AI tools played a significant role in developing these new features. For instance, the company enabled free cancer and tuberculosis screenings in India through its AI-powered tools. The firm’s DigiKavach initiative has successfully saved users from scams worth Rs. 13,000 crore, displayed over 41 million warnings, and automatically removed over 170 million fraudulent reviews on Google Maps.
To enhance user security, Google announced an enhanced fraud protection feature that will soon be available to Android users in India. This new feature will prevent users from sideloading malicious apps that request access to critical permissions.
Google also showcased its commitment to providing accessible technology by rolling out support for Gemini Live in eight languages, including Hindi, and AI overviews in four more regional languages – Bengali, Marathi, Tamil, and Telugu.
The event highlighted Google’s dedication to improving user experience and security, leveraging AI to create innovative features, and expanding its offerings to reach a wider audience.
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