VidCon 2025: LGBTQ+ Creators Share Stories of Viral Fame, Authenticity, and Representation
In a powerful panel discussion at VidCon 2025, a group of LGBTQ+ creators gathered to share their experiences with viral fame, queerness, and the importance of representation online. Hosted by Nick Bornstein, general manager of the Webby Awards, the panel featured creators Briel Adams-Wheatley, Jools Lebron, Ruba Wilson, Hailee and Kendra, and Naomi Hearts. The conversation centered around the intersection of queerness, viral fame, and the challenges of balancing work and personal life.
Jools Lebron, who gained widespread attention for her "Very demure, very mindful" content, spoke candidly about how viral fame has changed her life. She revealed that the financial success of her content creation allowed her to fund her own transition, as well as support a woman in Puerto Rico through a partnership with GoFundMe. Lebron’s story highlights the impact that online platforms can have on individuals’ lives, particularly those in the LGBTQ+ community.
Hailee and Kendra, a lesbian couple who create content together, discussed the importance of authenticity in their work. By making content as a team, they are able to stay true to themselves and showcase their relationship in a genuine way. Ruba Wilson, a host and television personality, urged others to tap into their inner child and follow a path that honors them, rather than trying to conform to societal expectations.
A common thread throughout the discussion was the need to bring light and levity to online content, particularly in the face of attempts to diminish queer joy. Naomi Hearts aptly summed up the importance of representation, saying, "There are so many different types of people, and I think that’s what makes us so special." The panelists emphasized that their role is to represent the underrepresented and provide a platform for marginalized voices to be heard.
As the online landscape continues to evolve, it is essential that creators prioritize authenticity, representation, and inclusivity. The discussion at VidCon 2025 served as a powerful reminder of the impact that online platforms can have on individuals’ lives and the importance of promoting queer joy and representation. As Mashable continues to cover VidCon 2025, we can expect to see more inspiring stories of creators who are making a difference and growing their influence online.
