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Rising Star Sa Nguyen Reveals the Tech Behind Her TikTok Empire

In the ever-evolving world of social media, few creators have managed to captivate audiences quite like Sa Nguyen. With a staggering 4.3 million followers on TikTok, 263,000 followers on Instagram, and 38,000 subscribers on YouTube, the Orange County, CA college student has built a media empire that extends far beyond her initialclaim to fame – mukbang videos. At VidCon 2025’s Meta Night Out, Nguyen sat down with us to discuss the tech that drives her success, offering a fascinating glimpse into the tools and techniques that have endeared her to fans worldwide.

Nguyen’s journey to stardom began on TikTok, where she leverages her phone to create content that resonates with her audience. "I use my phone when I shoot on TikTok because it gives off a ‘FaceTime vibe’ that my audience loves," she explained. This approachable, intimate style has become a hallmark of her brand, with Nguyen often editing directly on the TikTok app or using the Instagram Edits app to refine her posts. When filming Instagram reels, she relies on the Edits app, occasionally supplementing her workflow with CapCut.

However, Nguyen doesn’t rely solely on her phone to produce content. She also utilizes an Alix Earle light, a clip-on LED light from Newmowa that has become a staple among TikTok creators. Additionally, she employs wired headphones from Apple to ensure high-quality audio. When it comes to cameras, Nguyen has three trusted go-tos: the Canon PowerShot V10, Canon XS740, and Leica D-LUX 8. Each of these cameras serves a specific purpose, whether she’s vlogging on the go, capturing vacation memories, or simply taking photos.

The Canon PowerShot V10 is her preferred choice for vlogging, thanks to its versatility and ability to stand up at any angle. For editing, Nguyen turns to Final Cut Pro, a popular Mac video editing software that offers a range of features and a user-friendly interface. She also uses the Canon XS740 for vacation content, appreciating its ability to capture both photos and videos. The Leica D-LUX 8, meanwhile, is her top pick for photography, with its exceptional image quality and 4K video capabilities.

As Nguyen’s star continues to rise, her dedication to using the right tools to create engaging content has clearly paid off. With a global following that transcends borders and cultures, she serves as a shining example of the power of social media to connect and inspire. As we look to the future of online content creation, Nguyen’s story offers valuable insights into the importance of adaptability, creativity, and a willingness to experiment with new technologies. Whether you’re a seasoned creator or just starting out, her journey is a testament to the boundless potential of social media to build communities, foster connections, and share ideas with the world.