A dispute has arisen between the Ghanaian government and MultiChoice, a South African service provider, over the pricing of DSTV services. In early August 2025, the government issued an ultimatum to MultiChoice Ghana, ordering a 30% reduction in subscription prices by August 7, or face suspension of its broadcasting license and a daily fine of GHC 10,000.
The directive was issued after concerns were raised that prices in Ghana were disproportionately high compared to other African markets, despite the strong performance of the local currency. The government argued that MultiChoice’s 15% price hike in April was unjustified, given the significant strengthening of the cedi this year.
Ghana’s Minister of Communications, Sam George, announced that MultiChoice had agreed to reduce subscription prices after submitting comprehensive pricing data, including a breakdown of bouquet prices, tax components, and pricing comparisons with other African countries. However, MultiChoice subsequently denied agreeing to a price reduction, stating that it continues to engage with the Minister to find an amicable solution that does not jeopardize the viability of the DSTV service.
In response, Minister George stated that the country would not tolerate “disrespect” to Ghanaians and would proceed to enforce its earlier decision against MultiChoice. The Minister emphasized that no company is above the law and that MultiChoice can return to the negotiation table when it is ready to discuss price reductions. The National Communications Authority of Ghana is set to carry out the enforcement action.
The dispute highlights the challenges of regulating foreign companies operating in Ghana and the need for balance between protecting consumer interests and ensuring the viability of businesses. As the situation unfolds, it remains to be seen how the dispute will be resolved and what impact it will have on DSTV subscribers in Ghana. The government’s actions are aimed at promoting fair pricing and protecting consumers, while MultiChoice seeks to maintain the sustainability of its services. The outcome of this dispute will have significant implications for the broadcasting industry in Ghana and the region.