Instagram has introduced the Rings award, a new recognition program for creators who demonstrate exceptional creativity and courage in their work. The award, announced on Monday, is designed to honor creators who take risks and push boundaries in their content, rather than simply focusing on follower count or engagement metrics.
A panel of esteemed judges, including Spike Lee, Marc Jacobs, and Yara Shahidi, nominated and voted for the winners. The judges were tasked with identifying creators who embody a spirit of innovation and experimentation, and who are not afraid to challenge conventional norms. The winner’s package includes a gold ring that will be displayed around their Instagram profile photo, as well as the ability to customize their profile background color and change the “like” button. Winners will also receive a physical ring, designed by Grace Wales Bonner, one of the judges.
According to Instagram, the Rings award is not about recognizing a specific type of content, but rather about honoring the creative spirit and courage that drives innovation. The award is intended to inspire creators to take risks and push the boundaries of what is possible on the platform. Marques Brownlee, a tech and culture judge, noted that he looks for “high effort content” that demonstrates a willingness to take creative chances and try new things.
The introduction of the Rings award marks a significant development in Instagram’s efforts to support and recognize its community of creators. Unlike YouTube’s subscriber plaques, which are based on follower count, the Rings award is focused on recognizing creative excellence and innovation, regardless of the creator’s audience size. The award is seen as a way to provide creators with peer recognition and to encourage them to continue pushing the boundaries of what is possible on the platform. With the first wave of winners announced, Instagram is expected to continue the program, providing a platform for creators to showcase their work and receive recognition from their peers.