Canadian musician bbno$ has sparked a conversation about the role of artificial intelligence in the creative industry. When a fan expressed concern about his criticism of AI artists, bbno$ responded with a straightforward statement: “FUCK AI.” This sentiment reflects his commitment to supporting human artists and preserving creative integrity in an era where algorithms can generate content rapidly.

bbno$ recently released a music video for his song “ADD,” which features a hyper-colorful, kinetic collage created by over 20 independent artists. Instead of using generative software, he chose to collaborate with fans who had already created artwork inspired by him. The result is a unique visual spectacle that showcases the diversity of human creativity.

In an interview at TwitchCon 2025, bbno$ explained that his decision to work with human artists is rooted in his desire to give back to the community that has supported him. He believes that when people spend years developing their skills, it is disappointing to see AI-generated content gain more attention. By collaborating with independent artists, bbno$ aims to promote creative integrity and provide opportunities for others to showcase their talents.

The “ADD” project took six months to complete, involving 23 different minds and artistic perspectives. The outcome is a testament to the power of human collaboration, which cannot be replicated by machines. bbno$’s approach to creativity is centered on empathy for working artists, who are often affected by the increasing use of AI in the industry.

bbno$’s career has been built on the internet, and he has thrived on collaboration with other creators. His music and videos often feature a sense of human chaos and self-awareness, which algorithms struggle to replicate. By choosing to work with human artists, bbno$ is preserving a kind of creative integrity that is essential to the industry.

The response to the “ADD” video has been overwhelmingly positive, with fans and animators celebrating the collaborative effort. The project has also sparked a conversation about the importance of supporting human artists in the digital age. As the music industry continues to evolve, bbno$’s commitment to creative integrity serves as a reminder of the value of human imagination and collaboration.