Asharami Synergy, a subsidiary of the Sahara Group, has expanded its retail footprint with the launch of a new fuel station in Lekki, Lagos. Equipped with cutting‑edge forecourt technology, the station enables remote‑controlled, real‑time inventory management and ensures accurate meter readings for both the company and its customers. Its strategic location is intended to serve the fueling needs of residents and businesses in Lekki and the surrounding areas.
Beyond fuel sales, the Lekki station offers a range of ancillary services, including vehicle repair and maintenance, a car wash, a lube station, and an on‑site restaurant. According to Moroti Adedoyin‑Adeyinka, Executive Director of the Sahara Group, the new outlet reflects the company’s commitment to excellence and distinction across its operations in Africa, Asia, Europe, and the Middle East. “We wanted a retail station that reflects our brand philosophy of ensuring excellence and distinction,” she said. “Every Asharami station we open must stand out, not just as a place to buy fuel, but as a symbol of our brand promise: quality and a premium experience.”
The project underscores the company’s perseverance, innovation, and collaboration. Foluso Sobanjo, Head of Downstream Africa at the Sahara Group, described the achievement as “a celebration of collective sacrifice and commitment.” Asharami Synergy already operates several retail stations across Africa, including in Ghana and Zambia, as part of its effort to expand access to quality fueling solutions.
The Lekki station features a sophisticated forecourt controller that serves as a single point of control for multiple devices and interfaces. The system supports over 100 communication protocols and includes an integrated power supply, CPU board, and interface modules. With this launch, Asharami Synergy reinforces its dedication to providing high‑quality fueling solutions and an exceptional customer experience. Nomnso Dike, CEO of Asharami Synergy, affirmed the company’s commitment to sustaining its legacy of quality and innovation: “When you choose Asharami, you’re choosing reliability, innovation, and quality fuel every time.” The new station is expected to enhance the company’s retail presence and contribute to the growth of Nigeria’s downstream sector.
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