A unique fashion show, Creators in Fashion, took place at the VidSummit conference in Dallas, Texas, this month. The event, now in its second year, aims to promote creators’ own clothing lines and provide a platform for them to express themselves. The show featured a mix of traditional runway walks and wacky challenges, including a makeup competition and a cake decorating showdown.
The event was founded by Matthew Patrick, also known as MatPat, a YouTube personality who has been dissecting video game theories since 2011. Patrick stepped down as the face of the Theorist channel in 2024 to focus on bigger projects, including Creators in Fashion. The show is part of a larger effort to support the creator economy, which is expected to grow significantly in the coming years.
According to a 2023 report by Goldman Sachs, the influencer marketing industry is projected to reach $470 billion by 2027. Creators are becoming increasingly important in the modern economy, and events like Creators in Fashion provide them with opportunities to showcase their talents and products.
This year’s show featured a range of creators, from established influencers like the Try Guys and Safiya Nygaard to smaller creators like Estafannie, who has around 90,000 subscribers on YouTube. The event included a new feature that allowed fans to purchase items directly from the creators’ stores, thanks to a collaboration with YouTube.
The show’s organizers made a conscious effort to include creators of all sizes and backgrounds, providing a platform for up-and-coming talent to shine. As Patrick noted, it’s essential to balance the showcase with both established and emerging creators, giving the latter a chance to gain recognition and celebrate their work.
Creators in Fashion is a significant event in the creator economy, providing a unique platform for influencers to showcase their talents and products. As the industry continues to grow, events like this will play an essential role in supporting creators and promoting their work. With its mix of fashion, entertainment, and community building, Creators in Fashion is an exciting development in the world of influencer marketing.