Sony has revised its full-year revenue and profit forecasts upwards, citing the global success of the latest “Demon Slayer” anime film and increased sales of its PlayStation games console. The company’s net profit forecast for the 2025-26 fiscal year has been raised by 8% to 1.05 trillion yen ($6.8 billion), with operating profit projected to rise by 8% to 1.4 trillion yen and sales forecast to increase by 3% to 12 trillion yen.
The latest “Demon Slayer” film, “Demon Slayer: Kimetsu No Yaiba — Infinity Castle: Part 1,” has been a major contributor to Sony’s improved outlook. The anime movie has become the second-highest-grossing film in Japan and topped the box office in the US and Canada. The film’s success is part of a broader trend of growing demand for anime content globally.
In addition to the success of “Demon Slayer,” Sony’s gaming division has also performed well, with sales of the PlayStation console exceeding expectations. The company has also benefited from a smaller-than-expected impact from US tariffs, which are now forecast to be around 50 billion yen, down from a previous estimate of 70 billion yen.
In the first half of the current financial year, Sony’s net profit rose 13.7% year-on-year to 570 billion yen. The company’s improved performance is a significant development in the global entertainment industry, where Sony is a major player. The upward revision of its forecasts reflects the company’s confidence in its ability to drive growth through its core businesses, including gaming and entertainment.
The success of “Demon Slayer” and the PlayStation console is also a testament to the growing popularity of Japanese pop culture globally. The anime industry has experienced significant growth in recent years, with many Japanese titles gaining international recognition and acclaim. Sony’s investment in anime content, including the “Demon Slayer” franchise, is likely to continue to pay off in the coming years.
Overall, Sony’s revised forecasts reflect the company’s strong position in the global entertainment industry and its ability to drive growth through its core businesses. The company’s success is likely to have a positive impact on the broader industry, as it continues to invest in new content and technologies.
