Sony has raised its full‑year revenue and profit forecasts, citing the global success of the latest “Demon Slayer” anime film and stronger PlayStation console sales. The company now expects net profit for the 2025‑26 fiscal year to increase by 8% to 1.05 trillion yen ($6.8 billion), with operating profit and sales forecasts also lifted by 8% and 3%, respectively.
A major driver of the upward revision is the film “Demon Slayer: Kimetsu No Yaiba — Infinity Castle: Part 1,” which has become the second‑highest‑grossing movie in Japan and topped the box office in the United States and Canada. This success reflects a broader trend of growing global demand for Japanese anime, as media companies worldwide see heightened interest in their content.
In addition to the film’s performance, robust PlayStation console sales have contributed significantly to Sony’s improved outlook. The gaming sector has expanded rapidly in recent years, a trend accelerated by the COVID‑19 pandemic’s shift toward online gaming and entertainment.
Sony also lowered its estimate of the impact of U.S. tariffs, reducing the projected hit from 70 billion yen to 50 billion yen after observing a smaller‑than‑expected effect on its business. This adjustment helped shape the revised profit forecasts, which will be detailed in a full announcement later this year.
In the first half of the current financial year, Sony’s net profit rose 13.7% year‑on‑year to 570 billion yen, driven by strong sales of gaming and anime content. The revised forecasts suggest that this growth will continue, with global demand for Japanese media showing no signs of slowing. Overall, the updated outlook provides a significant boost to Sony’s prospects and underscores its expanding presence in the worldwide media industry.
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