Meta Introduces Content Protection Tool for Facebook Reels Creators

In a bid to combat copycat content, Meta has launched a new tool designed to protect Facebook Reels creators’ original work. The content protection feature, announced on Monday, enables creators to safeguard their reels from being reposted without permission. This move is part of Meta’s ongoing efforts to promote authenticity and support original creators on its platform.

The content protection tool is currently available to creators participating in the Facebook Content Monetization program who meet specific integrity and originality standards. These users can access the feature through the Professional dashboard in the Facebook app. To check eligibility, creators can visit their Feed, Professional dashboard, or profile.

Once enrolled, the tool utilizes matching technology to scan for duplicate content. If a match is detected, the creator is notified and can choose to track, block, or release the content. The tracking option allows creators to monitor the performance of the matching reel while keeping it visible. They can also add attribution links to select matches, which adds an “original by” label linking back to their Page or Profile.

In addition to tracking, creators can block matching content, making it invisible without taking disciplinary action against the other account. They can also release their claim or grant permission to specific accounts to use their content, adding them to an “allow list” to prevent future flagging.

This development is part of Meta’s broader strategy to address the issue of copycat creators. In July, the company reported taking down 10 million profiles impersonating other content creators and taking action against 500,000 accounts engaged in spammy behavior. By introducing the content protection tool, Meta aims to empower original creators and maintain the integrity of its platform.

The launch of this feature underscores the importance of protecting intellectual property and promoting authenticity in the digital landscape. As social media platforms continue to evolve, it is likely that we will see further initiatives aimed at supporting creators and combating copyright infringement. For now, the content protection tool provides a significant step forward in Meta’s efforts to foster a more authentic and creative community on Facebook.