Threads is testing a new feature called “Dear Algo” that lets users influence their personalized feed. By posting a message such as “Dear Algo, show me more book recommendations” or “Dear Algo, stop showing me basketball updates,” users can tell the algorithm what they want to see more or less of. The request remains active for up to three days, during which the feed will prioritize the specified content.
If a user’s profile is public, the “Dear Algo” post is visible to everyone. Others can respond, connect, or repost the request, making the user’s preferences transparent to friends and followers. According to Conor Hayes, head of Threads, this temporary adjustment helps the algorithm learn a user’s tastes, improving long‑term personalization.
Meta CEO Mark Zuckerberg said the feature was inspired by users who began posting “dear threads algo” requests on the app. By giving users direct control over their feed, Threads aims to create a more engaging and relevant experience. Although the feature is still in the testing phase and not yet available to all, the platform plans to roll it out more broadly soon, granting users greater autonomy in discovering content that matches their interests.
The introduction of “Dear Algo” marks a significant step toward enhancing user experience on social media. As the feature becomes widely available, it will be interesting to observe how users respond and how it influences overall engagement on the platform. With its focus on personalization and user control, “Dear Algo” has the potential to reshape how people interact with social media.
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