A new meme has taken over TikTok, featuring a scene from the Apple TV series “Your Friends and Neighbors” with actor Jon Hamm. The clip, set to Danish DJ Kato’s 2010 track “Turn The Lights Off,” shows Hamm’s character, Andrew Cooper, in a state of unbridled escapism on a dancefloor. Creators are using the stitch to express the sudden euphoria that comes with glorious situations, such as receiving unexpected compliments or sharing enjoyable experiences with others.
The meme has evolved to include reactions of cats being happily scritched, with Hamm’s demeanor matching that of a well-patted feline. The scene, from Season 1, episode 8, titled “When Did We Become These People?” captures a moment of pure escapism in Hamm’s character, a disgraced financier who finds himself on a dancefloor in a trance. Although the original scene does not feature the song used in the TikTok memes, it has become a niche online coalescence of ecstasy, contributing to the platform’s ability to change music discovery for older tracks.
TikTok’s impact on music discovery is a significant aspect of the platform’s influence. The app has been responsible for reviving older songs and introducing them to new audiences. In this case, the use of “Turn The Lights Off” in the meme has likely introduced the song to a new generation of listeners. The platform’s ability to create and disseminate memes has also become a key factor in its popularity, allowing users to express themselves and connect with others through shared experiences and references.
The “Your Friends and Neighbors” meme is the latest example of TikTok’s power to create and spread viral content. The platform’s algorithm and user base have created a space where creators can share and discover new content, often using existing songs and scenes in new and creative ways. As the meme continues to spread, it is likely to remain a popular example of the platform’s influence on music discovery and online culture. With its ability to create and disseminate memes, TikTok has become a significant player in the music industry, and its impact is likely to be felt for years to come.
