The National Football League (NFL) has published the complete video of Bad Bunny’s Super Bowl LX halftime show on its official YouTube channel, offering global audiences the opportunity to view the performance in full following its live broadcast on Sunday morning.
The 12-minute spectacle, headlined by the Puerto Rican reggaeton star, featured a medley incorporating elements from 13 of his hit songs. The set included unannounced guest appearances by Lady Gaga and Ricky Martin, who joined Bad Bunny for collaborative segments blending pop and Latin sounds. Visual elements throughout the performance were interpreted as a statement on diversity, equity, and inclusion (DEI), culminating in stadium personnel spelling the acronym “DEI” on the field—a clear reference to ongoing sociopolitical discourse.
The video accumulated millions of views within hours of its early-Sunday upload. Social media reaction was predominantly positive, with widespread praise for the choreography, musical range, and star power. A notable exception was U.S. President Donald Trump, who criticized the show on his Truth Social platform, calling it “the worst halftime show ever” and accusing it of promoting a “woke” agenda.
The Super Bowl halftime show is among the most-watched live events globally, regularly attracting over 100 million viewers in the United States alone. The NFL’s practice of releasing the full performance online shortly after the game began in 2018, reflecting changing media consumption habits. Bad Bunny’s headlining role continued the league’s trend of highlighting diverse genres beyond traditional American pop and rock, following selections such as Shakira and The Weeknd.
Halftime productions have historically intersected with cultural and political themes. Past examples include Beyoncé’s 2013 tribute to the Black Panthers and Lady Gaga’s 2017 emphasis on inclusion. This year’s DEI-themed visuals extend that legacy, reinforcing the show’s function as a platform for broader societal conversations.
The NFL’s immediate digital release extends the performance’s reach beyond the live broadcast, while the divergent reactions underscore the inherent tension between entertainment and activism in high-profile events. The full video remains accessible via the NFL’s YouTube channel, ensuring continued viewership and analysis of its artistic and social dimensions.
