Bad Bunny, the Puerto Rican superstar and Spotify’s most-streamed artist globally for 2025, will headline the Super Bowl LX halftime show on Sunday. His performance is poised to be a major cultural event, drawing attention from both dedicated football fans and a vast international music audience. The show is scheduled to follow the game between the New England Patriots and the Seattle Seahawks, with kickoff set for 6:30 p.m. ET on NBC and streaming via Peacock.
The artist, whose real name is Benito Martínez, arrives as one of the most influential musicians in the world. His Grammy-winning album “DeBÍ TiRAR MáS FOToS” produced multiple global hits, and his blend of reggaeton, Latin trap, and experimental sounds has redefined mainstream pop. Beyond music, Bad Bunny is known for leveraging high-profile platforms to address social and political issues. He has previously criticized U.S. Immigration and Customs Enforcement (ICE), including during acceptance speeches at the Grammy Awards, leading to speculation that his Super Bowl performance could include a message aimed at a nationwide audience.
A precise halftime start time is unavailable due to the unpredictable length of football games, which can be extended by penalties, reviews, or a competitive matchup. Historically, the Super Bowl broadcast runs approximately three hours and 44 minutes from kickoff, placing the halftime show around 90 minutes in, or near 8:00 p.m. ET. However, organizers and viewers are advised to tune in by 7:30 p.m. ET to ensure they do not miss the start, as game flow can shift the schedule. Those interested solely in the performance may choose to monitor the game clock and mute the broadcast until the stage is introduced.
This year’s halftime show underscores the evolving identity of the Super Bowl as more than a sporting event; it is a global media spectacle where music, commerce, and sometimes activism intersect. Bad Bunny’s selection reflects the league’s continued effort to engage younger and more diverse demographics, acknowledging the immense popularity of Latin music in the United States and abroad. His setlist is expected to feature a mix of his most popular tracks, potentially including songs from “DeBÍ TiRAR MáS FOToS” as well as earlier career-defining hits.
The convergence of a potentially less competitive football game with a performance by an artist of Bad Bunny’s stature means the halftime show may overshadow the on-field action for many viewers. His appearance is also significant as it marks another instance of the Super Bowl stage being used for potential political expression, following precedents set by artists like Shakira and J. Balvin, who incorporated subtle cultural and political references into their performances.
For international audiences across Africa and beyond, the show will be accessible through affiliated broadcasters and streaming partners. The timing, however, will vary by time zone, with the performance airing during late evening or early morning hours in many regions. Regardless of the game’s outcome, Bad Bunny’s halftime appearance is anticipated to generate extensive discussion on social media and in news cycles, highlighting the artist’s status as a defining voice of his generation and the Super Bowl’s unmatched ability to command a worldwide audience.
