Popular Nigerian social media influencer King Mitchy has issued a public apology following widespread criticism over a live video where she admitted to consuming an unknown substance on air. The apology, posted on her Instagram page, addresses multiple parties and acknowledges her failure as a public figure with a significant young female following.
In her statement, Mitchy expressed deep regret for her actions. “I’m ready to be held accountable for my actions. For some days I’ve thought about my behaviour and I know that I was wrong,” she wrote. She specifically admitted that ingesting the substance during the broadcast was inappropriate, citing her responsibility towards young admirers. “That was very wrong of me because there are young girls that are looking up to me one day, and I know I disappointed a lot of people,” she added.
The apology extended to several individuals indirectly involved in the controversy. She addressed business magnate Seyi Tinubu, whom she referred to as her boss, for a public slight. “My boss, ST Seyi Tinubu, I’m so sorry,” she stated, noting that while a private apology was made, a public one was necessary due to the public nature of the incident. She also apologized to the Ooni of Ife, a revered traditional ruler, for inadvertently involving his name in the dispute.
Furthermore, Mitchy reconciled with activist VeryDarkMan (VDM), with whom she had previously clashed online. She acknowledged his advocacy for Nigeria, stating, “I see what you’re fighting for, you’re fighting for Nigeria and we can make Nigeria a better place. I’m sorry for coming at you like that.” She concluded that segment by emphasizing the need for unity in national discourse: “You need more supporters, not people to fight you.”
The incident has sparked a national conversation about influencer conduct and the responsibilities that come with a large, youthful audience. Mitchy’s multi-faceted apology attempts to address both the direct act of substance use on a public platform and the collateral reputational damage to associated figures. The public response now focuses on whether this constitutes a genuine step toward accountability or merely damage control, highlighting the intense scrutiny faced by digital celebrities in Nigeria.
