The Federal Competition and Consumer Protection Commission (FCCPC) has opened an investigation into a viral online review of a loaf of bread that raised concerns about product quality and consumer rights.
The probe was announced by FCCPC Director of Corporate Affairs Ondaje Ijagwu during an interview on Channels Television’s The Morning Brief on Tuesday. Ijagwu said the agency’s surveillance and investigation units, together with its legal department, were mobilised as soon as the matter came to their attention.
The investigation follows a video that went viral in which a consumer, identified as Love Doshima, claimed that a loaf of bread she purchased remained fresh for more than two months. The baker subsequently filed a ₦50 million lawsuit against Doshima, and she was reportedly detained by police. Ijagwu confirmed that the FCCPC intervened to secure her release and coordinated with the National Agency for Food and Drug Administration and Control (NAFDAC) to collect the bread sample for laboratory testing.
“Consumers have the right to information and to be heard,” Ijagwu said, emphasizing that the FCCPC operates within the legal framework that guarantees these rights, including the right to redress. “We are monitoring the case closely and will pursue appropriate action, including termination of any unlawful practices.”
The FCCPC’s involvement underscores its mandate to protect consumer interests and enforce fair trade practices. The agency is working with NAFDAC to determine whether the bread complies with food safety standards and to assess the validity of the baker’s claim against the consumer.
The outcome of the investigation could have implications for food‑safety regulations and the enforcement of consumer protection laws in Nigeria. Further updates are expected as the FCCPC completes its analysis and decides on any remedial measures.
