Nigeria’s digital investment platform i-invest has rolled out a major upgrade, transforming its service from a simple investment tool into a full-fledged wealth-building ecosystem. The revamped platform, unveiled by parent company Parthian Technologies, now blends personalized investing with borrowing, allowing users to tap into asset-backed loans without selling their holdings.
At a launch event in Lagos, Parthian Technologies CEO Tobi Olusoga said the move was aimed at dismantling the barriers that keep many Nigerians on the sidelines of the financial markets. “Investing still feels complex, intimidating, or inaccessible for too many people,” he explained. “We wanted to change that. The new i-invest experience makes wealth creation simpler, more intuitive, and accessible to everyone, no matter where they are on their financial journey.”
The platform’s redesign puts users in control. They can now customize their dashboards to track fixed-income opportunities, market movers, watchlists, and financial news tailored to their interests. Product Lead Jennifer Omame highlighted the shift toward a more customer-centric approach: “Today’s investors expect digital experiences that are intelligent, seamless, and personalized. We’ve delivered exactly that.”
Perhaps the most significant addition is the integration of asset-backed loans, provided in partnership with i-Monie Microfinance Bank. Eligible users can now borrow against their investment portfolios without liquidating them, a feature designed to help customers meet short-term cash needs while preserving long-term growth. i-Monie CEO Wendy Okam confirmed that loans are processed directly through the i-invest platform, with financing from the bank.
Security has also been beefed up. The platform now includes PIN-based transaction authorization, biometric authentication, and advanced infrastructure to protect user data and assets. Chief Technology Officer Kole Kuyoro stressed that trust is non-negotiable: “The future of digital finance depends on trust. As we expand access to investment opportunities, we are equally committed to the highest standards of security, reliability, and platform resilience.”
Since its launch eight years ago, i-invest has attracted hundreds of thousands of users by offering a range of investment products through a single digital gateway. This latest evolution, Olusoga said, is about more than just a product update. “It’s a reimagining of how people engage with their financial future,” he added. “We’re building a platform that helps more people move from saving to investing, from intention to action, and from financial aspiration to financial progress.” The new experience is now live nationwide.
