Nigeria’s digital investment platform i-invest has rolled out a major upgrade, transforming itself into a comprehensive wealth-building hub. The revamped platform, operated by Parthian Technologies, now blends intuitive investing tools with borrowing capabilities, allowing users to tap into loans secured by their portfolios without selling assets.
At the launch in Lagos, Parthian Technologies CEO Tobi Olusoga said the overhaul targets the intimidation factor that keeps many Nigerians from investing. “For many people, investing still feels complex, intimidating, or inaccessible. We wanted to change that,” he explained. The new interface features customizable dashboards, personalized investment journeys, and tailored market insights, designed to make wealth creation simpler for users at any financial stage.
Product Lead Jennifer Omame highlighted the shift toward a customer-centric experience. “Today’s investors expect digital experiences that are intelligent, seamless, and personalized,” she noted. Users can now prioritize information from fixed-income opportunities and market movers to watchlists and financial news.
A key addition is asset-backed loans, offered in partnership with i-Monie Microfinance Bank. Eligible investors can borrow against their portfolios without liquidating holdings, a feature aimed at meeting short-term cash needs while preserving long-term goals. i-Monie CEO Wendy Okam confirmed the loans are accessible directly through the i-invest platform.
Security has been bolstered with PIN-based transactions, biometric authentication, and upgraded infrastructure. Chief Technology Officer Kole Kuyoro emphasized that trust is central to the company’s innovation strategy. “The future of digital finance depends on trust,” he said. “As we expand access, we are equally committed to the highest standards of security and reliability.”
Since its launch eight years ago, i-invest has served hundreds of thousands of users across a range of investment products. The latest evolution, now available nationwide, marks a shift from a simple digital platform to a holistic financial ecosystem. “This is more than a product upgrade,” Olusoga added. “It is a reimagining of how people engage with their financial future. We are building a platform that helps more people move from saving to investing, from intention to action, and from financial aspiration to financial progress.”
