Kendrick Lamar to Headline Super Bowl Half-Time Show

Grammy-winning rapper Kendrick Lamar is set to take the stage as the headlining act for next year’s Super Bowl half-time show in New Orleans. The announcement was made on Sunday, with Lamar confirming the news on social media. "Rap music is still the most impactful genre to date. And I’ll be there to remind the world why," he said. "They got the right one."

The Super Bowl, the biggest annual event on the US sporting calendar, will take place at the Caesars Superdome in New Orleans on February 9. The half-time concert is traditionally one of the highlights of the spectacle, with past performers including the likes of the Rolling Stones, Prince, Bruce Springsteen, Madonna, U2, Paul McCartney, Michael Jackson, Rihanna, Lady Gaga, and Beyoncé.

Rap and hip-hop have also been well-represented in the past, with Lamar himself featuring alongside Snoop Dogg, Dr. Dre, Eminem, and 50 Cent in a memorable performance at the 2022 Super Bowl in Los Angeles.

The NFL’s head of music, Seth Dudowsky, praised Lamar’s impact on music and culture, saying, "Few artists have impacted music and culture as profoundly as Kendrick Lamar. Time and time again, Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop."

The collaboration between Lamar, entertainment company Roc Nation, and Apple Music promises to deliver an unforgettable halftime show. With his powerful lyrics and energetic performances, Lamar is sure to bring the house down in New Orleans next February.