Instagram has introduced the Rings award, a new recognition program for creators who demonstrate exceptional creativity and courage in their work. Announced on Monday, the award is designed to honor creators who take risks and push boundaries in their content, rather than simply focusing on follower count or engagement metrics.
A panel of esteemed judges—including Spike Lee, Marc Jacobs, and Yara Shahidi—nominated and voted for the winners. Their task was to identify creators who embody a spirit of innovation and experimentation and who are unafraid to challenge conventional norms. Marques Brownlee, a tech and culture judge, noted that he looks for “high‑effort content” that shows a willingness to take creative chances and try new things.
The winner’s package includes a gold ring displayed around the creator’s Instagram profile photo, the ability to customize the profile background color, and the option to change the “like” button. Winners also receive a physical ring designed by Grace Wales Bonner, one of the judges.
According to Instagram, the Rings award is not about recognizing a specific type of content but about honoring the creative spirit and courage that drive innovation. The award aims to inspire creators to take risks and expand the possibilities on the platform. Unlike YouTube’s subscriber plaques, which are based on follower count, the Rings award focuses on creative excellence and innovation regardless of audience size. It provides peer recognition and encourages creators to continue pushing the boundaries of what is possible on Instagram.
With the first wave of winners announced, Instagram is expected to continue the program, offering creators a platform to showcase their work and receive recognition from their peers.
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