The Liberia Football Association (LFA) has launched a nationwide initiative to increase girls’ participation in football, supported by FIFA’s Women’s Football Development Programme. Unveiled at Jacob’s Town Field in Paynesville, the Women’s Football Campaign targets girls aged 6 to 12 and aims to create safe, inclusive spaces where they can play and develop a passion for the sport. The program forms part of the LFA’s Women’s Football Strategy, specifically the “Little Phenoms” pillar, which focuses on grassroots and youth football development and seeks to significantly expand the number of girls entering football at an early age.
Jodie Seton‑Redi, the LFA’s third vice president, emphasized that “women and girls deserve equal opportunities” in football, calling for stronger national backing for women’s football and greater participation in major sporting events. The campaign’s launch featured an open fun‑football festival that attracted over 300 girls from high schools across Montserrado County. Participants took part in games, drills, and mentorship sessions led by current and former women’s players and coaches.
The initiative will be implemented in five counties—Montserrado, Bong, Margibi, Rivercess, and Sinoe—marking the start of a coordinated national push to elevate women’s football and inspire young girls to reach their full potential. With FIFA’s support, the LFA aims to create a sustainable, inclusive football development program that benefits girls and women across the country. By focusing on grassroots development and small‑sided football events, the campaign seeks to lay a foundation for the long‑term growth of women’s football in Liberia.
As the campaign rolls out across the five counties, it is expected to increase participation, provide skill‑development opportunities, and foster confidence among girls who love the sport. The success of the initiative will depend on continued support from FIFA, the LFA, local communities, and the active engagement of girls and women in football activities throughout Liberia.
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