The Monetary Content Masterclass, organised by First City Monument Bank (FCMB) in partnership with Business & Humanitarian Media (BHM), convened a cross‑section of Nigerian publishers to examine the shift from traditional advertising to multi‑platform revenue models.
The session, held on 20 April 2026 in Victoria Island, Lagos, highlighted the declining role of print, radio and television advertising and the concurrent expansion of the digital entertainment market, projected to reach US$4.9 billion by the end of 2026. Participants—reporters, editors, bloggers and content creators—discussed how publishers can sustain editorial independence by diversifying income streams.
Key speakers, including FCMB’s Divisional Head of Corporate Affairs Diran Olojo, BHM CEO Ayeni Adekunle, and media practitioners Fisayo Soyombo, Chris Ihidero, Jennifer Mairo and Peter Oluka, underscored the need for “platform thinking.” Olojo noted that publishers must move beyond singular content production to systems that generate value across video, audio and text formats. Adekunle warned that the industry’s survival depends on rapid adaptation to the new model.
The masterclass identified several viable revenue avenues: paid memberships, subscriptions, branded‑content collaborations, and earnings from platform‑based ad networks such as Google, X (formerly Twitter), YouTube and Spotify. Emphasis was placed on repurposing existing content for multiple channels, building direct audience relationships, and leveraging data to guide editorial and commercial decisions.
Moderated by Fatu Ogwuche, the discussion also explored practical steps for implementation. Speakers shared case studies on adapting stories into short videos, podcasts and social‑media snippets, thereby extending reach, engagement and monetisation potential. The consensus was that reliance on a single income source is no longer viable; growth will stem from a combination of platform earnings, strategic partnerships and direct audience support.
FCMB’s involvement reflects a broader commitment to the sustainability of Nigeria’s media sector, recognising its role in public information, opinion formation and national development. The masterclass concluded with a clear call for publishers to adopt integrated, data‑driven strategies that align content creation with emerging digital revenue streams.
The event was documented with a group photograph featuring media strategist Allwell Okpi, founder and CEO of Bigtech This Week Fatu Ogwuche, FIJ founder Fisayo Soyombo, Joy Inc. CEO Jennifer Mairo and Techeconomy CEO Peter Oluka.
