Google released its search‑trend data for Nigeria covering the period from January to March 2023. The dataset includes a wide range of queries made on the company’s platform, reflecting interest in Nigerian artists, politicians, events, and other topics. The trends are categorized into “Top Trending People,” “Top Trending Searches,” “Top Trending Songs,” and the most popular “Who is,” “When is,” and “How to” questions.
**Top Trending People (January–June 2022)**
Peter Obi, Tinubu, Mudryk, Christian Atsu, Atiku Aka, Enzo Fernandez, Simon Ekpa, Victor Osimhen, and Seyi Vibez topped the list of people searched for during this period.
**Top Trending Songs (January–March 2023)**
The most searched songs included “Who is your guy?” by Spyro Ruger, “Asiwaju,” “Carry me go” by Boy Spyce and Khaid, “Soso” by Omah Lay, “Stability” by Ayra Starr, “Rich till I die” by Kizz Daniel, “Party no dey stop” by Adekunle Gold and Zinoleesky, “Tobechukwu” by Nathaniel Bassey and Mercy Chinwo, “Gwagwalada” by BNXN, Kizz Daniel, and Seyi Vibez, and “Won da mo” by Mavins, Rema, and Boy Spyce.
**Top Trending Searches (January–March 2023)**
Key searches were related to INEC, Peter Obi, CBN, Tinubu, Al Nassr, Mudryk, IREV portal, Christian Atsu, and Atiku Aka.
**Top Trending “When is” Questions (January–March 2023)**
Users frequently asked: “When is Easter 2023?”; “When is WAEC 2023 starting?”; “When is Ramadan 2023?”; “When is the deadline for old naira notes?”; and “When is the governorship election in Nigeria?”
**Top Trending “How to” Questions (January–March 2023)**
The most common instructional queries were: “How to check my polling unit?”; “How to drink a pornstar martini?”; “How to become a heavy equipment operator?”; “How to reverse a transaction?”; and “How to calculate a safe period to avoid pregnancy?”
**Top Trending “Who is” Questions (January–March 2023)**
Popular identity‑based searches included: “Who is your guy?”; “Who is the President of Nigeria?”; “Who is the winner of the 2023 Presidential election?”; “Who is the Governor of Osun State?”; and “Who is Tony Elumelu?”
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