Title: Gospel Artist Laolu Gbenjo Carves Out Niche, Shares Music Journey
In a candid interview on Channels Television’s The Morning Brief, Gospel artist Laolu Gbenjo shared his thoughts on the importance of variety in music. The Nigerian artist believes that if everyone were to sing gospel music, the world would be boring. “We have to be sincere to ourselves, if everybody sings gospel, the world will be boring. That’s the truth. If anyone is getting married, you don’t expect me to sing gospel all through, there are love songs and celebration praise. It’s just a celebration,” he said.
Gbenjo also revealed how the COVID-19 lockdown inspired him to create Alujo Special, a niche that he has successfully carved out for himself. “I started with highlife, then I evolved from lockdown. COVID made me evolve to Alujo special. During the lockdown, there were no parties, there was no where to go, so I started Alujo Special, where people will send their pictures and we’ll just sing in the studio for them.”
The artist started singing because his father was a pastor, and he eventually took a leap of faith back into music in 2014. His feedback-driven approach has propelled him to do even more, and since his musical comeback, his career has blossomed, with his albums topping charts and earning him income from various sources.
Regarding copyright, Gbenjo disclosed that he has never been flagged for copyright violation by song creators and labels alike. Instead, he uses his platform to boost the songs of upcoming artistes. “I’m a performer. There would be issues if I do a recording and put it on digital platforms. There are people that I support their career in my own capacity. So far, so good. I have not had any major cases where anyone wants to sue me for a particular point. There are artistes that send their songs to me, that say LG if you sing my song I know it will blow,” he said.
Gbenjo urged upcoming singers to carve out a niche for themselves and excel at it. “Find your purpose, know your area of assignment, be good at what you do, let people know you for your brand.” With his unique blend of highlife and gospel, Gbenjo is certainly excelling in his own brand, and his advice may just inspire others to do the same.
