The organisers of the Industry Summit/Awards have announced that this year’s edition will focus on the effective use of data for intelligence in marketing and the impact of government policy on fast‑moving consumer goods. In a statement, they explained that the event, themed “How Marketers Should Handle 2023,” is scheduled for March 31 at D’Podium Centre in Ikeja, Lagos. The annual summit, an initiative of The Industry Newspaper, will bring together professionals from marketing, communications, technology, banking, manufacturing, advertising, public relations, government agencies, and students to share ideas and network. Sir Steve Omojafor, former Chairman of Zenith Bank Plc, will chair the session.
For the first time since 2020, the summit will feature two keynote speakers, according to convener Goddie Ofose. Tolu Ogunkoya, Regional Managing Director of Omnicom Media Group and chairman of the Audience Measurement Board, will speak on “Turn Data to Action: How Marketers Can Rationalise Performance Measurement and Drive Efficiencies with Intelligence.” Ekuma Eze, Corporate Affairs and Sustainability Director at Coca‑Cola Hellenic Bottling Company, will address “FMCG: Impact of Government Policy Shift on the Industry.”
Ofose emphasized the rationale behind this year’s focus, stating, “Data has become a critical element in planning marketing campaigns in the Nigerian marketing communication ecosystem; therefore, the importance of data mining cannot be overemphasised.” He added, “The choice of Mr Ogunkoya could not be questioned, as the paper itself discusses performance measurement through data.”
Comments are closed for this story.