Rising Star: 19-Year-Old Nicole Laeno Reveals the Secrets Behind Her Online Success
In an era where social media dominates the digital landscape, amassing a massive online following is no easy feat. Yet, Nicole Laeno, a 19-year-old content creator, has achieved just that, boasting an impressive 5.7 million followers on TikTok, 3.7 million subscribers on YouTube, and 1.9 million followers on Instagram. At the recently held VidCon 2025’s Meta Night Out, Laeno shared with Mashable the tech secrets behind her online success, offering valuable insights for aspiring content creators.
Laeno’s approach to content creation is refreshingly straightforward. She relies heavily on her phone, which she describes as "always a great tool." Utilizing both the front and back cameras, she prefers the latter for its "better quality" and often uses the 0.5 setting to capture stunning footage. Editing is also a breeze, with Laeno opting to edit her photos directly on her camera roll, citing the speed and ease of the process. Her Instagram content is often enhanced using the platform’s Edits feature.
While her phone is her go-to device for casual recording, Laeno also invests in high-quality equipment for more produced content. She swears by two Canon cameras: the PowerShot V1 and the EOS R50 V. The PowerShot V1’s built-in three-microphone array, or "fuzz microphone," is a standout feature for Laeno, who appreciates the camera’s overall versatility. The EOS R50 V, designed specifically for vloggers and content creators, boasts a dedicated vertical tripod mount, which Laeno finds "really cool."
Laeno’s success serves as a testament to the power of thoughtful content creation and strategic tech investments. As the online landscape continues to evolve, her approach offers a valuable lesson for aspiring creators: with the right tools and a keen eye for quality, even the most ambitious online goals can be within reach. Whether you’re a seasoned content creator or just starting out, Laeno’s story is a reminder that, with dedication and the right tech, anyone can build a massive online following and make a lasting impact in the digital world.
