DJ Big N, a prominent Nigerian disc jockey, has expressed concerns about the decline of Afrobeats’ global performance. In a recent interview, he stated that the genre is currently at its lowest point in two decades. According to DJ Big N, both artists and music executives are responsible for the current state of Afrobeats.

The disc jockey attributed the decline to the dilution of the genre in an attempt to appeal to international audiences. He noted that the quality and originality of Afrobeats songs have decreased, leading to a drop in demand. “The quality of music is crucial, and originality is essential when exporting music to foreign audiences,” he said. DJ Big N emphasized that trying to sell foreign genres to international audiences is not sustainable.

Furthermore, DJ Big N criticized Afrobeats artists for overcharging, making them unaffordable, especially in their home country. He urged artists to reevaluate their approach to prevent the genre from stagnating. The disc jockey’s comments highlight the challenges facing the Afrobeats industry, which has experienced significant growth in recent years.

Afrobeats has gained international recognition, with many artists collaborating with foreign musicians and performing at global concerts. However, the genre’s success has also led to concerns about its authenticity and commercialization. DJ Big N’s comments suggest that the industry needs to strike a balance between creativity and commercial viability.

The decline of Afrobeats’ global performance has significant implications for the Nigerian music industry, which has become a major contributor to the country’s economy. The industry’s growth has created jobs and opportunities for young artists, and its decline could have far-reaching consequences. As the Afrobeats industry continues to evolve, it is essential for artists, music executives, and stakeholders to work together to address the challenges facing the genre and ensure its continued success.