Sony has revised its full-year revenue and profit forecasts upwards, citing the global success of the latest “Demon Slayer” anime film and increased sales of its PlayStation console. The company’s net profit forecast for the 2025-26 fiscal year has been raised by 8% to 1.05 trillion yen ($6.8 billion), with operating profit and sales forecasts also increased by 8% and 3%, respectively.

The “Demon Slayer: Kimetsu No Yaiba — Infinity Castle: Part 1” film has been a major contributor to Sony’s revised forecasts, becoming the second-highest-grossing film in Japan and topping the box office in the US and Canada. The film’s success is part of a growing trend in the global anime industry, with Japanese media companies experiencing increased demand for their content worldwide.

In addition to the film’s success, Sony’s PlayStation console sales have also been a key factor in the company’s revised forecasts. The gaming industry has experienced significant growth in recent years, with the COVID-19 pandemic accelerating the trend towards online gaming and entertainment.

Sony has also reduced its forecast for the impact of US tariffs, from 70 billion yen to 50 billion yen, citing a lower-than-expected impact on its business. This reduction has contributed to the company’s revised profit forecasts, which are expected to be announced in full later this year.

In the first half of the current financial year, Sony’s net profit rose 13.7% year-on-year to 570 billion yen, driven by strong sales of its gaming and anime content. The company’s revised forecasts suggest that this growth is expected to continue, with the global demand for Japanese media content showing no signs of slowing down.

The revised forecasts are a significant boost to Sony’s outlook, and demonstrate the company’s growing presence in the global media industry. As the demand for online entertainment continues to grow, Sony is well-positioned to capitalize on this trend, with its strong portfolio of gaming and anime content.