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Google pays $40m to support South African media

Google has agreed to pay more than $40 million to support South African news media outlets, according to the country’s competition […]

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Google has agreed to pay more than $40 million to support South African news media outlets, according to the country’s competition authority. The funding aims to address concerns that tech giants—including Google, TikTok, X and Facebook—have engaged in anti‑competitive practices that harm local media. After a 16‑month investigation, the Competition Commission recommended that Google contribute up to $27 million annually for five years because its search results favored international news over South African outlets.

The $40.4 million package will be distributed over several years. National publishers and broadcasters will receive $4 million for content on Google News, while $2.6 million per year will support artificial‑intelligence innovation. Community and small media outlets will get $2.2 million over three years to aid digital transformation. In addition, Google will introduce new user tools that prioritize local news sources, provide technical assistance to improve website performance, and share enhanced audience data.

The agreement follows similar funding deals reached in Taiwan, Canada, Australia and the United States, reflecting growing pressure from governments to regulate tech giants. TikTok has also agreed to offer new tools that help media outlets monetize their content, and X, owned by Elon Musk, has been ordered to make its monetization programs available to local publishers and to provide training workshops. The competition commission notes that the directive can be appealed.

This move highlights ongoing governmental efforts to ensure that tech giants support local media and promote media diversity. The funding is expected to help South African news outlets adapt to the digital age, remain competitive, and maintain a healthy, vibrant media landscape.

Ifunanya

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