MAX, a leading African mobility company, has marked a decade of operation, pioneering the future of mobility on the continent. Founded in 2015 as a small last-mile delivery service in Lagos, the company has grown into a major player, boasting the continent’s largest electric vehicle fleet and thousands of empowered riders across West Africa.

Over the past ten years, MAX has learned valuable lessons that can inform the future of mobility not only in Africa but globally. These lessons include the importance of starting with people, not products, and recognizing that purpose can be stronger than setbacks. The company has also found that affordability is a key driver of innovation, particularly in emerging markets where access to financing and credit can be limited.

To address these challenges, MAX has developed pioneering solutions such as pay-as-you-go financing, which allows riders to own electric bikes by paying gradually from their daily earnings. The company has also built a comprehensive system that includes battery swapping stations, digital platforms for compliance, and partnerships with energy providers.

Data has played a crucial role in building trust with riders, regulators, and investors. By providing transparent and reliable data on rider performance, payments, and maintenance, MAX has been able to secure partnerships and deploy electric vehicles across West Africa. The company has also worked closely with governments to shape policy and create an enabling environment for the adoption of electric vehicles.

As MAX looks to the future, it is committed to scaling its operations and making mobility safe, affordable, and sustainable for all. With Africa urbanizing at a rapid pace, the company recognizes the urgent need to power mobility that powers lives. By empowering riders and communities, MAX aims to build a future where mobility drives progress, dignity, and shared prosperity.

Over the next decade, MAX plans to continue innovating and expanding its services, with a focus on clean mobility and inclusive systems. The company’s vision is to make electric vehicles and opportunity accessible to all, and to create a future where mobility is a powerful engine for opportunity, dignity, and sustainability. With its expertise and experience, MAX is well-positioned to lead the way in shaping the future of mobility in Africa and beyond.