Luova Group, a prominent Nigerian creative powerhouse, has marked its 15th anniversary, highlighting the company’s resilience, strategic evolution, and commitment to creative excellence. Established in 2010 as TOBEMS Production, the organization has grown into a diversified creative ecosystem comprising Tobems Production, Trois Sitini, and Tash Studios.
Over the years, Luova Group has executed numerous world-class marketing campaigns, delivered high-impact multimedia productions, managed large-scale events, and facilitated two Guinness World Record projects. This has solidified its position as a major force within the African creative industry. The company’s journey began with a single creative individual armed with a small camera and has since evolved into a thriving multi-company enterprise shaping culture, storytelling, and brand innovation.
During the anniversary celebration, Group Managing Director Tosin Obembe reflected on the organization’s humble beginnings and its growth into a leader in marketing, production, media, events, and talent development. He emphasized the importance of the company’s core values and the role of its staff, clients, and partners in its success. Obembe expressed gratitude to everyone who has been part of the journey, stating, “To everyone who has been part of this journey, every staff member, every client, every friend, every creative, every believer, THANK YOU.”
The 15th anniversary event brought together industry professionals, clients, and longtime partners to recognize and celebrate outstanding staff members who have contributed to the company’s growth and achievements. Looking ahead, Luova Group reaffirms its commitment to expanding its creative footprint both locally and globally, with a focus on deeper impact, international collaborations, and pioneering work that shapes the future of Africa’s creative economy.
As a leading Nigerian creative holding company, Luova Group delivers integrated marketing communications, multimedia production, talent management, and entertainment services through its subsidiaries. With new strategic initiatives and an increasingly innovative team, the company is poised to continue making significant contributions to the African creative industry. The next chapter for Luova Group will focus on driving growth, innovation, and excellence in the creative sector, further solidifying its position as a major player in Africa’s creative narrative.