POP MART has announced its latest collaboration, SKULLPANDA x Sanrio, set to launch on December 29. The collection features two plush pendants, SKULLPANDA x My Melody and SKULLPANDA x Kuromi, designed to be attached to bags, keys, or clothing. These accessories are part of a growing trend of emotional support items that are no longer subtle, but rather openly displayed as a form of self-expression.
The plush pendants are priced at $59.99 each and are available online and in stores. They are designed to add a personal touch to everyday outfits and cater to the current demand for cute and collectible items. The SKULLPANDA x Sanrio collaboration is significant, as it taps into the current shift in the accessories market, where items are no longer just functional, but also serve as a form of emotional expression and personal identity.
The collection includes two distinct designs, each with its own unique character. The Kuromi pendant features a black-and-pink palette and a mischievous energy, while the My Melody pendant is characterized by soft, blush tones and a gentle expression. Both designs are meant to evoke a sense of comfort and joy, with the SKULLPANDA brand being known for its eerie-soft aesthetic and emotional depth.
SKULLPANDA is POP MART’s second-best performing intellectual property globally and has gained popularity in the US. The brand’s success can be attributed to its unique blend of cuteness and emotional resonance, making it a favorite among collectors. The collaboration with Sanrio, a well-known brand with a wide range of beloved characters, is expected to further boost the popularity of SKULLPANDA.
The launch of SKULLPANDA x Sanrio is part of a larger trend in 2025, where accessories are becoming increasingly important as a means of self-expression and emotional support. The use of plush pendants and other emotional support items is on the rise, with many consumers seeking ways to add a personal touch to their daily lives. As the demand for these types of items continues to grow, collaborations like SKULLPANDA x Sanrio are likely to play a significant role in shaping the accessories market.