Cowboys safety Caleb Downs topped Fanatics’ rookie‑jersey sales list released by Fox Sports following the 2026 NFL Draft. The former Texas A&M defensive back, selected 11th overall, surpassed all other first‑year players in merchandise demand as of Friday.
The ranking, which captures the ten best‑selling rookie jerseys, placed Downs at No. 1, followed by Dolphins linebacker Jacob Rodriguez (No. 2) and Cowboys linebacker Malachi Lawrence (No. 3). Steelers rookie quarterback Drew Allar, a third‑round selection, ranked fourth, while the No. 1 overall pick, Raiders quarterback Fernando Mendoza, appeared at fifth. The remaining spots were filled by Dolphins cornerback Chris Johnson (6), Cardinals running back Jeremiyah Love (7), Patriots offensive lineman Caleb Lomu (8), Bears safety Dillon Thieneman (9) and Jets linebacker David Bailey (10).
The prominence of two Cowboys defenders in the top three and two Dolphins defenders in the top six reflects heightened optimism among those fan bases. Dallas boasts one of the league’s most potent offenses, and modest defensive upgrades could elevate the team to contender status. Miami, under new general manager Jon‑Eric Sullivan and head coach Jeff Hafley, is entering a rebuilding phase that appears to resonate with supporters.
Notably, none of the four wide receivers selected in the first round appeared on the list, and Rams quarterback Ty Simpson was absent as well. Simpson is expected to remain behind veteran Matthew Stafford for at least a season, limiting his immediate marketability.
Jersey sales are expected to fluctuate as teams finalize 2026 depth charts and the season progresses. Players who secure starting roles and perform well typically experience a surge in merchandise demand, suggesting that the current rankings may shift once games begin.
Fanatics’ data provides an early indicator of fan interest in the 2026 rookie class and may influence marketing strategies for teams and retailers throughout the upcoming NFL season.
