Alpha And Jam, an advertising agency, has launched The Maslow Billboard, the world’s largest digital outdoor advertisement screen, at Murtala Muhammed Airport Terminal Two in Lagos. The Maslow Billboard, which is the largest Truecorner LED screen in West, East, and Central Africa and the largest 3D digital billboard in Africa, covers a display size of 800 square meters, captivating a minimum audience of 800,000 individuals daily, including both pedestrians and vehicular traffic.
The CEO of Alpha And Jam, Samuel Ajiboye, during the launch, said that The Maslow Billboard surpassed even the renowned indoor display in Dubai, UAE, and would enhance advertising and marketing in Nigeria.
Furthermore, the Head of Corporate Communications at BASL, Oluwatosin Onalaja, highlighted the chance provided to Nigerian corporate entities through The Maslow Billboard at the MMA2 Terminal, stating the significance of brand visibility and differentiation in securing audience acceptance, patronage, and loyalty.
The Maslow Billboard includes a 24-second display time for a brand, operates 19 hours daily, and offers a clear view from further than 800 meters away. Alpha And Jam is redefining how out-of-home campaigns are executed on the continent and empowering immersive digital out-of-home campaigns across Africa.
