Popular singer, Michael Adebayo Olayinka, also known as Ruger, has expressed his desire for his colleagues to perceive him as “a threat” within the music industry.
In a recent episode of the Afrobeats Podcast hosted by Adesope Olajide, Ruger discussed the inspiration behind his hit song ‘Asiwaju’ and the importance of being seen as a formidable force in the industry.
‘Asiwaju’ is a captivating track in which Ruger showcases his slick wordplay in both Pidgin and Yoruba languages.
Explaining the motivation behind the confident and self-assured song, Ruger said, “It [‘Asiwaju’] means everything to me. It’s a lively song with a personal message. I don’t want anyone to underestimate my capabilities.”
“When people fail to view you as a threat, it’s detrimental. Unfortunately, there are numerous artists who fall into this category. It’s disheartening, honestly. When you’re about to release new music and nobody pays attention, or when you announce a single or project release date and nobody seems interested, it’s truly disheartening.”
Ruger emphasized the importance of establishing oneself as a force to be reckoned with in the industry. He believes that artists should strive to create anticipation for their releases, whether they are perceived as good or bad. “That’s the level I’m currently at,” he revealed. “It’s a deliberate choice. I want my colleagues to recognize me as a threat. You can’t be weak in this business. You’re either a monster or you’re prey. Many people are currently prey. The music industry has taught me to be tough. It’s not all about love, my friend. I can’t lie to you. Just follow your own path and become that monster.”
While Ruger acknowledged that only a select few genuinely appreciate him for who he is, he highlighted rapper Dremo as his only true friend in the music industry.
