Australia’s eSafety Commissioner has announced plans to broaden the country’s social‑media ban for users under 16, potentially adding platforms such as WhatsApp, Reddit, Twitch and Roblox to the list. The ban, a world‑first initiative designed to protect young people from online harm, originally covered Facebook, Snapchat, TikTok and YouTube.
The regulator has written to 16 companies—including Pinterest, Lego Play, Kick and Steam—asking them to “self‑assess” whether they fall within the ban’s remit. If a company believes its platform should be exempt, it must present a case for exemption. eSafety Commissioner Julie Inman Grant noted that while some cases are “pretty clear,” the regulator will conduct due diligence and consider each company’s perspective.
The ban will initially target platforms with the largest user bases, where the risk of harm is greatest. This approach recognises that different online services pose varying levels of risk and seeks to prioritise the protection of young people. The commissioner’s efforts form part of a broader push for online safety and responsible social‑media practices.
Australia’s under‑16 social‑media ban represents a significant development in online safety policy. By taking a proactive stance against cyberbullying, exploitation and exposure to inappropriate content, the regulator aims to keep vulnerable groups—especially children and teenagers—safe. As the digital landscape evolves, regulators and tech companies must collaborate to ensure platforms remain secure for all users.
The expansion of the ban will have major implications for tech firms operating in Australia. Non‑compliance could result in penalties and reputational damage, underscoring the importance of prioritising online safety and meeting regulatory requirements. As the situation unfolds, other countries are likely to watch Australia’s approach, potentially shaping their own future regulatory initiatives.
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