Canadian musician bbno$ has sparked a conversation about the role of artificial intelligence in the creative industry. When a fan expressed concern about his criticism of AI artists, bbno$ responded bluntly: “FUCK AI.” The statement reflects his commitment to supporting human artists and preserving creative integrity in an era where algorithms can generate content rapidly.
bbno$ recently released a music video for his song “ADD,” which features a hyper‑colorful, kinetic collage created by more than 20 independent artists. Rather than using generative software, he chose to collaborate with fans who had already produced artwork inspired by him. The result is a unique visual spectacle that showcases the diversity of human creativity.
In an interview at TwitchCon 2025, bbno$ explained that his decision to work with human artists stems from a desire to give back to the community that has supported him. He believes it is disappointing when AI‑generated content receives more attention than work created by people who have spent years developing their skills. By partnering with independent artists, bbno$ aims to promote creative integrity and provide opportunities for others to showcase their talents.
The “ADD” project took six months to complete and involved 23 different minds and artistic perspectives. The outcome stands as a testament to the power of human collaboration—something machines cannot replicate. bbno$’s approach to creativity is centered on empathy for working artists, who are often affected by the increasing use of AI in the industry.
His career, built on the internet, has thrived on collaboration with other creators. His music and videos frequently convey a sense of human chaos and self‑awareness, qualities that algorithms struggle to reproduce. By choosing to work with human artists, bbno$ is preserving a kind of creative integrity essential to the industry.
The response to the “ADD” video has been overwhelmingly positive, with fans and animators celebrating the collaborative effort. The project has also sparked discussion about the importance of supporting human artists in the digital age. As the music industry continues to evolve, bbno$’s commitment to creative integrity serves as a reminder of the value of human imagination and collaboration.
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